|
In this present era of globalization, where we encounter growing trends and newly emerging techniques of marketing, it is extremely hard to pin point one specific source of marketing which gives extraordinary outcomes to a company.
Marketing has various dimensions which is selective when it comes to the expenses in hand. For a company, it is the primary task to take into consideration their targeted customers and the proper channels to reach them, in order to promote their sales. There are online and offline marketing channels available, which merely are selected on the basis of customers reach. Therefore, to find the best source of marketing in the present era, first it is necessary to structure a systematic research.
A research is carried out on the basis of product use and what age group audiences belong to. In this hi-tech world, no-one can deny the impact of electronic media and internet. Both possess great importance in the field of marketing, as almost every company turns towards media to advertise its product or service. Consequently, internet plays a commendable role in this regard. It is hard to decide whether to rely on internet or electronic media to help market the product, because both reach worldwide audiences.
For the selection of each source of marketing, there has to be a productive strategy behind. May it be electronic media or internet, both requires an efficient research. Internet today is the most effective source of marketing, also known as e-marketing or online marketing. It has flourished the way for marketing around the world, which is broader in nature, and was not possible a few years ago. This decade has given marketing a new channel, which does not only reach audiences collectively but inform them personally about the product via e-mail. Therefore, the use and advantages of e-marketing are not negligible in any case.
It would not be wrong to say that internet has become the best source of marketing in the present era. In that regard, placing advertising and e-mail marketing are inexpensive ways of marketing. It also depends upon the vendors that how much access they are providing to the customers to satisfy them about the product. This also comes under marketing strategy, which completely revolves around the sales promotion. Eventually, it is the duty of the company to provide customers the detailed information about the product, as done by the other sources of marketing.
As long as the results are satisfying, there is no need to change the source of marketing, because an abrupt change in the channels could affect the number of sales. Internet therefore, provides the finest ways to reach the audiences without many barriers.
|