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You have started a new business, how would you let people know about it?
In order to create awareness and expand your business you have to market your business. It is imperative to bring customers and build long term relationship with them for survival and success of business. It holds utmost importance because no business can get fame until it is well presented among its audience.
The field of Marketing is an umbrella covering a number of facets which offers bundle of job opportunities. It is the field which warmly welcomes you, no matter in which country you reside. So, if you want to make your career in an evergreen field, then I would suggest you to enter into the field of marketing! This is the most exciting and rewarding field which can never come to an end because it is considered as a backbone for the success of any business.
When we talk about jobs available in market sector, there are number of dimensions in which one can make his career like market research, event management, media relation, public relation, advertising and promotion, branding, retailing etc. It depends upon the person to person to choose a field as per their interest and talent. If one is good at convincing others and likes to interact with customers face to face, then he must go for sales and retails. If one is creative and likes to make his career in advertising, then he should go for it.
The job titles one can get in marketing sector are marketing manager, brand manager, new product manager, advertiser, retailer, event manager, marketing research analyst etc. Some of them are presented below:
Marketing Manager
Marketing manager is mainly responsible for heading the marketing department of a company. He remarkably manages a team to perform marketing related activities. He writes and implements marketing strategies and plans. He is also responsible for managing marketing mix, marketing budget, measuring success, developing guidelines and making customer focused decisions.
Research Analyst
Research analyst is responsible for gathering information about customers, markets, competitors, current trends and most importantly industry status. Information can be gathered by conducting surveys, interviews internet, focus groups and observing external and internal environment. A bunch of useful information can help companies in designing effective strategies and making better decisions to get desired results.
Advertiser
Advertiser is a person who creates awareness about the company’s name, products and services through his creative efforts. He has to oversee which media can easily approach target market while keeping competitors move in mind. He is the one who portrays a company’s image in an outstanding way to the target market.
New Product Manager
New product Development is a process which starts from an idea of a product to the after sales service. It covers different phases like research work, product testing, product promotion, customer service and feedback. A new product manager is responsible for managing the process. He is mainly the one who brings out something new in the market by his creative efforts successfully.
Brand Manager
A company gets success if it creates a good brand image. Image is created well if people spread positive word of mouth and this is the task of the brand manager to create a good brand image in the minds of customers.
So, there are number of jobs available in marketing sector, if one has the interest and guts to prove him, he can get enormous success!!
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