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Marketer is a person who creatively designs marketing and promotion strategies to promote company brand name, products and services.
Everyone is a marketer today, but what differentiates a successful marketer with an ordinary one is his rocking performance. A winning marketer is one who wins everyone’s heart. It is just the power of words that he can convince customers to make a trail of product, buy it, use it and spread positive word of mouth.
A company cannot be known to public, if it has not been well marketed. Thus, the success of a company is heavily depends on its portrayal on to the world. Every company has a separate marketing department with marketing specialists who work for betterment of company behind the wall.
Today, the role of marketer in business expansion and profitability cannot be overlooked. Following are some tasks that he performs for effective marketing.
- Market Research:
Marketers conduct research to know what geographical area or niche market they have to target first. They conduct surveys to discover company’s potential target market, their demands and preferences, buying habits and affordability. They explores external environment like competitors’ products, services, strategies and actions. It also includes industry and market position. Marketers find out which strategies go best with which type of market. And how will it benefit the company if the strategies are implemented. If it seems rational then he steps further.
- Design strategies:
After a contemplative market research, a marketer designs marketing strategies aligned with the overall goal of an organization. Marketing strategies include fixing up of product pricing, placing it, advertising, channeling and promoting it. Strategies are being designed keeping in view competitors’ actions, products, services and promotion strategies, so that the company does not enter with outdated strategies.
- Top management approval:
It is necessary to involve top management in every action. There are lots of things which the management has to consider before taking any action. Strategy implementation requires cautious allocation of resources and labors. Financial aspect is also considered to implement ideas and strategies.
- Coordination with departments:
Once the marketer gets the approval from the higher authorities, he coordinates with every department of a firm. Every department works to achieve a common goal, but have their own respective roles which can be disturbed if the marketer does not coordinate with them. Financial department has to adjust finance to implement any idea likewise operations department has to work on your strategy putting aside their work. Thus it is imperative that you include each and every employee of a firm when implementing any change.
- Strategy implementation:
Strategies which work best are ones which are more customer’ centric. Strategy implementation is the most important and vigilant task that a marketer performs. He has to implement strategies involving each and every person of an organization.
Marketing is an exciting and challenging field thus a marketer has to be very knowledgeable, outspoken, equipped with all rounded skills and confident enough to prove himself. A company’s enormous success heavily depends upon the role of marketer. If he does his work with wholeheartedly, he can easily take the company to escalating success.
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