In this article we are going to answer your question of what are the career options available in marketing.
With a sound academic background in marketing you are now on your way to success and prosperity. Some of the career options you can opt for fall under two categories:
Client Side Marketing
Agency Side Marketing
Each of these types comprises of various positions with respective responsibilities. Some of them are as follows.
- CLIENT SIDE MARKETING
I. Marketing Assistant is the junior-most job in the marketing department hierarchy. For this you will be required to look after day - to - day activities for the marketing department. You will be dealing with client calls, setting up meetings and taking follow ups.
II. As an Officer for Promotional Marketing your primary task would be to conduct and arrange promotional activity and market research. You will also be managing and monitoring the work done by the marketing executives.
III. As a Product Manager you will be responsible for the promotion and sales activity for a particular product. This post if offered only in big organizations where they cater to a number of diverse products or services.
IV. As a Marketing Manager or the Marketing Director you will be responsible to manage the entire marketing department of the organization. You will not only develop but also execute all marketing plans. You will also along with the senior management of the company, decide the marketing policy, plan and budget.
- AGENCY SIDE MARKETING
I. As a Marketing Analyst you will be responsible to analyze date and evaluate the performance campaigns. You will have to develop and update models for profitability and future projects. You will work hand – in – hand with the finance department making sure the company spends wisely on each marketing strategy.
II. As a Public Relations Manager you will be responsible to represent your company to potential clients and undertake their promotional activity.
III. In Account Management you will be managing the company accounts in relation to the marketing and sales. Your job will require you to perform all the marketing activities for the client company and provide strategic support in forming the plans.
This article by now must have cleared your queries on what are the career options available in marketing all you need to do now is to go out there and hunt down the right offer.
