In all aspects of the business from budget to strategy to execution CIOs and CMOs need to collaborate better. Mobile startups can provide lots of flexibility in terms of integration with existing infrastructure, customization as well as client service in relation to lowering the costs.
Significance of mobile software:
It’s encouraging to see now Indian CIOs start to give a high priority to mobile software spending, However our research shows that the majority of mobile application initiatives is skewed toward employees and BYOT with little focus on mobile customer engagement. Some forester research findings indicate that mobile applications will be a more critical channel to reach consumer markets in Asia Pacific in the future compared to more developed western markets. Fortunately CIOs have an opportunity to lead their organisations by leveraging technology in strengthening customer relationships.
Mobile in Insurance:
The use of mobile in insurance platform is usually related to the self service capabilities insurers can deploy for agents and for upper income groups such as quote, issue, bind, claims and printing, for which a Smartphone is all a better device than just a simple mobile.
One trend we have recognised that mobile technology is being used in emerging markets to innovate as a means of distribution and collection, somehow for low income consumers through micro insurance products.
Mobile in Banking:
Thus the society is getting more and more benefited with the increased demand for Mobile Banking. It really facilitates the services such as customer on-boarding, banking and payments, financial management, and a few more Value Added Services.
Thus gradually the mobile banking solution is complemented by a rich suite of surrounds solutions offering analytics and alerts capabilities through global partnerships.
Thus mobile is getting viral in every industry. Online entrepreneur should take the matter seriously. They should go with a mobile responsive webpage for their online business for a greater business outcome.